0 10 1 2 3 4 5 6 7 8 9 00 1 2 3 4 5 6 7 8 9 0 1 2 3 4 5 6 7 8 9 0 1 2 3 4 5 6 7 8 9 0 1 2 3 4 5 6 7 8 9 0 1 2 3 4 5 6 7 8 9 0 1 2 3 4 5 6 7 8 9 0 1 2 3 4 5 6 7 8 9 0 1 2 3 4 5 6 7 8 9 0 1 2 3 4 5 6 7 8 9 0 1 2 3 4 5 6 7 8 9 0

LYX Tech logo
LYX Tech.
All case studies
Fintech Product & Web Design·2022 - 2025

TradeHat Redesign

Comprehensive design overhaul of TradeHat, spanning a conversion-focused landing page and a sophisticated options trading and backtesting dashboard.

Visit live project
TradeHat Redesign

Role

Lead Product & Visual Designer

Year

2022 - 2025

Category

Fintech Product & Web Design

Tags

UI/UXDashboardFintechLanding Page

The brief

TradeHat is a comprehensive market research and analysis platform for stocks, options, ETFs, and crypto. To launch the platform and support its advanced features like historical options strategy backtesting and AI-driven ticker news, this project required a dual-phase execution: first, designing an engaging, conversion-focused landing page to introduce the platform's value proposition to active traders, followed by a complete UX/UI overhaul of the internal dashboard portal to manage high data density without overwhelming users.

The approach

For the marketing storefront, I structured a clean, modern dark-mode landing page featuring high-fidelity dashboard teasers, interactive feature grids, and clear call-to-actions. For the core application, I designed a cohesive system around a custom dark theme optimized for long trading sessions. I restructured the options backtesting wizard to simplify strategy parameters (historical timeframe, trailing stops, options chains), and introduced a unified 'Live Market Dashboard' featuring real-time charting widgets and modular panels for AI technical insights.

The outcome

Delivered a stunning, high-fidelity Figma design system and interactive prototype covering both public marketing screens and internal dashboards. The public landing page successfully communicated TradeHat's features (earning high community recognition on Dribbble), while the redesigned web application interfaces dramatically reduced cognitive load, streamlined complex trader onboarding, and improved options backtesting configuration completion rates.

Next case study

Affimate

Affiliate marketing platform connecting brands and influencers in Italy, featuring real-time conversion and commission tracking.

Read next

Have a similar project?

Let's build yours.

Tell us about your goals, timeline, and budget. You'll hear back within one business day.

Start a project