TradeHat Redesign
Options traders faced high onboarding friction from dense financial data and complex backtesting inputs. As Lead Product Designer, I overhauled the options backtesting wizard and created a modular dark-mode dashboard with live charting widgets, cutting configuration drop-offs and cognitive load.
Role
Lead Product & Visual Designer
Year
2022 - 2025
Category
Fintech SaaS · Dashboard & Design System
Tags
UI/UXDashboardFintechLanding Page
The brief
TradeHat is a comprehensive market research and analysis platform for stocks, options, ETFs, and crypto. To launch the platform and support its advanced features like historical options strategy backtesting and AI-driven ticker news, this project required a dual-phase execution: first, designing an engaging, conversion-focused landing page to introduce the platform's value proposition to active traders, followed by a complete UX/UI overhaul of the internal dashboard portal to manage high data density without overwhelming users.
The approach
For the marketing storefront, I structured a clean, modern dark-mode landing page featuring high-fidelity dashboard teasers, interactive feature grids, and clear call-to-actions. For the core application, I designed a cohesive system around a custom dark theme optimized for long trading sessions. I restructured the options backtesting wizard to simplify strategy parameters (historical timeframe, trailing stops, options chains), and introduced a unified 'Live Market Dashboard' featuring real-time charting widgets and modular panels for AI technical insights.
The outcome
Delivered a stunning, high-fidelity Figma design system and interactive prototype covering both public marketing screens and internal dashboards. The public landing page successfully communicated TradeHat's features (earning high community recognition on Dribbble), while the redesigned web application interfaces dramatically reduced cognitive load, streamlined complex trader onboarding, and improved options backtesting configuration completion rates.
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