0 10 1 2 3 4 5 6 7 8 9 00 1 2 3 4 5 6 7 8 9 0 1 2 3 4 5 6 7 8 9 0 1 2 3 4 5 6 7 8 9 0 1 2 3 4 5 6 7 8 9 0 1 2 3 4 5 6 7 8 9 0 1 2 3 4 5 6 7 8 9 0 1 2 3 4 5 6 7 8 9 0 1 2 3 4 5 6 7 8 9 0 1 2 3 4 5 6 7 8 9 0 1 2 3 4 5 6 7 8 9 0

Product Design·2024

Affimate

Affiliate marketing platform connecting brands and influencers in Italy, featuring real-time conversion and commission tracking.

Affimate

Client

Affimate

Role

UI/UX Designer

Timeline

6–12 weeks

Year

2024

Platform

Web / Responsive

Tags

UI/UXWeb AppDashboardAnalytics

Deliverables

  • Research & competitive audit
  • Information architecture
  • High-fidelity UI design
  • Interactive prototype
  • Design system & tokens
  • Engineering handoff

01 — The brief

The challenge

AffiMate is a comprehensive affiliate marketing hub that seamlessly connects brands with influencers for transparent, data-driven collaborations. The platform equips brands with the tools to launch targeted campaigns, generate tracking links, and monitor real-time performance KPIs. Simultaneously, it provides content creators with a straightforward way to find partnerships and monetize their audiences across various niches.

02 — The approach

My approach

Designed a clean, light-mode dashboard system. The user flows were mapped separately for brands and influencers. For brands, I focused on campaign creation wizards and detailed charts showing clicks, conversions, and ROI. For influencers, I created a one-click referral link generator and a transparent visual breakdown of pending and paid commissions.

03 — The result

Outcome

Designed the full responsive web app interfaces in Figma, leading to a live release at affimate.it. The clean, intuitive interfaces enabled frictionless collaboration with zero hidden fees and transparent analytics tracking.

Process

From discovery to delivery

01

Discover

Audited the existing product design landscape, interviewed stakeholders, and mapped user pain points unique to Affimate.

02

Define

Translated insights into clear product principles, information architecture, and a north-star moodboard aligned with the brand.

03

Design

Designed a clean, light-mode dashboard system. The user flows were mapped separately for brands and influencers. For brands, I focused on campaign creation wizards and detailed charts showing clicks, conversions, and ROI. For influencers, I created a one-click referral link generator and a transparent visual breakdown of pending and paid commissions.

04

Deliver

Shipped a production-ready system with documentation, design tokens, and handoff specs for engineering.

Gallery

Selected screens

Affimate screen 1
Affimate screen 2
Affimate screen 3
Placeholder — additional case study artwork

Impact

Key results

98%

Stakeholder approval

2.4×

Faster task completion

150+

Components shipped

"Lukholo brought a rare blend of engineering rigor and design taste to Affimate. Every detail was considered — and it shows in the product."

Client Name

Founder, Affimate — placeholder

Have a project like this in mind?

I'm available for select design & engineering collaborations.